As Americans, we always love to think that we have the best of everything. The best cars, the best looking women, the best music. Now focus on that last one: the best music. You could definitely argue that America has the best music. However, it’s commonly misconceived that we will forever have the most listened to music in the world. We actually won’t, that crown will belong to Latin America and Reggaeton. Although the title may seem like clickbait, according to Statistica, Reggaeton is only a couple million monthly streams away from beating US Rap. So by 2022 Reggaeton will certainly be the world’s most listened to genre, although some of you may not believe it, we’ve got the facts. That being said, roll up, pour up, and relax as we show you how US rap stacks up to the genre of Reggaeton.
Drake (Rap): 59 million monthly spotify listens
J Balvin (Reggaeton): 56 million monthly spotify listens
Roddy Rich (Rap): 26 million monthly spotify listens
Maluma (Reggaeton): 27 million monthly spotify listens
Lil Baby (Rap): 19 million monthly spotify listens
Bad Bunny (Reggaeton): 44 million monthly spotify listens
Future (Rap): 30 million monthly spotify listens
Anuel AA: 33 million monthly spotify listens
If you look at comparing the artists from each genre and their respective followings, you’ll see that the most listened to artists have similar following numbers. Take somebody like Drake, the most listened to artist in the world. He has 59 million people listening to him monthly, according to Spotify. The most listened to reggaetonero, J Balvin, has almost 56 million. Other reggaetoneros who are household names like J Balvin who have large followings of close to 45 million a month are Bad Bunny and Ozuna, who compare to the numbers of Travis Scott. Some US rappers do put up insane numbers, but the reality is US rap is very top heavy. There’s a few artists that have over 30 million monthly listeners, and the average popular rapper has about 15 million monthly listeners. This isn’t the same when you look at Reggaeton, though. For example, take into account these artists: Karol G, Sech, Rosalía, Farruko, and Maluma. Those are five popular reggaeton artists, but by no means are any of them anywhere near the top of the game in popularity. Of course there are more than just those five with similar numbers, but use them as a sample. Rosalía, the artist who has the least monthly listeners of all of those artists, gets 22 million monthly listeners. To put things into perspective, Future gets very similar numbers to that. We all know that Future is one of the most listened to and popular rappers from America. That should open your eyes to how big Reggaeton really is. US rap may have some people with insane numbers, but insane numbers in US rap are damn near light work for the average popular reggaetonero.
Everybody Wants to do Reggaeton
Something that is also helping Reggaeton become the world’s biggest genre is the fact that everybody seems to be trying it out, including some of the biggest American artists. Some specific names include Drake, Tyga, and Black Eyed Peas. Those are three big household names and, yes, they’ve all tried their hand at Reggaeton. Of course we all know Drake’s link-up with Bad Bunny on their track MIA which did absolute numbers going 26 times Platinum. Tyga has been messing with reggaeton types of beats in his resurgance back to the one of the top artists in the game in America, and the Black Eyed Peas dedicated their whole last album to reggaeton. Big names in America have added on to an already huge genre, helping to make it the world’s most listened to genre. And, you can’t blame them. If you listen to Reggaeton I bet you’d wish you could make their music too.
Reggaeton has built up a ton of momentum in the last few years and came out of what seemed like nowhere in America. If you’re still skeptical that this is the most listened to genre worldwide, you’re just a straight hater at this point. The genre will keep getting bigger and bigger, and we’re sure that it won’t only be the most listened to genre for years to come, but also the most influential. Embrace it for what it is and just vibe.
Visit our playlist tab on our website to take in the vibes of our 2020 Reggaeton playlist-you most certainly won’t regret it.